Course Description
We beat competition when our uniqueness and strengths are at the top of their decision criteria. That does not happen by accident. We need to understand how to become a preferred supplier.
In this course, we examine how we can beat the competition in two ways, strategically and tactically. Strategically, there are several ways to position ourselves 'above' the competition. At a tactical level, when we are head to head in a live opportunity, we beat competition by getting to grips with reality, and putting some critical actions in place.
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Learning Outcomes
By the end of the course you will be able to:
- Explore the best solutions and tactics that can be used to beat competition.
- Identify alternative tactics you can use to beat a strong competitor.
- Scrutinise how personal behaviours and attitudes can help to make the right impression on the prospect.
- Understand how to handle competition at a strategic level both as an attacker and a defender of entrenched accounts.
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Duration
90 – 100 minutes
Language
English
Target Audience
- All salespeople
- Mobile salespeople
Course Features
- Subtitles
- Video Presenter
- Multidimensional
- Interactive
- Highly detailed course notes
- Access via your mobile
- Compatible with our app (enables offline study)
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System Requirements
Operating systems:
Windows,
XP/Vista/7/8,
IOS, Android,
Mac OS.
Browsers:
For the best experience we recommend Chrome (26 or above) however ,we also support:
Internet Explorer 9 and above,
Firefox 20 and above,
Safari 5.0 and above,
and Opera 12 and above.
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