Course Description
Reference examples and cases highlight the sales message in a succinct and interesting way. There are good ways and bad ways of telling a story.
In this course, we examine the power of reference stories and the best way of telling them – the formula. Some people are natural story tellers, others are not. There is a straightforward way to present evidence that the prospect should achieve benefits similar to those already enjoyed by the customer(s) referenced. |
Learning Outcomes
By the end of the course you will be able to:
- Understand the relationship between claims, evidence and needs.
- Translate your services into a language to which senior people relate.
- Use a proven formula to present evidence effectively.
- Present auditable evidence that your organisation has delivered similar products and services to other organisations.
- Ensure that your organisation’s strengths are made very clear.
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Duration
60 – 75 minutes
Language
English
Target Audience
- All salespeople
- Mobile workforce
Course Features
- Subtitles
- Video Presenter
- Multidimensional
- Interactive
- Highly detailed course notes
- Compatible with our app (enables offline study)
- Access via your mobil
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System Requirements
Operating systems:
Windows,
XP/Vista/7/8,
IOS, Android,
Mac OS.
Browsers:
For the best experience we recommend Chrome (26 or above) however ,we also support:
Internet Explorer 9 and above,
Firefox 20 and above,
Safari 5.0 and above,
and Opera 12 and above.
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