How to Sell to Senior Executives

Pay As You Go 6 months access
£ 16.00
ex VAT
Volume Discount
UsersDiscount
10 - 5010%
51 - 10015%
101 - 25020%
251 - 50025%
501 +35%

Course Description

Different levels of management have different interests.  It is important that a salesperson should learn to talk at the various levels, using appropriate language and terminology.

While senior management focus is competitive edge and increased effectiveness, more junior people attend to increased efficiency and cost savings. This course examines several ways where we should modify our areas of discussion depending on the level in the hierarchy at which we are talking. The sales process is identical but salespeople must adjust their focus and language.

Learning Outcomes

 By the end of the course you will be able to:

  • Understand how to have relevant business conversations with senior people.
  • Appreciate the different benefits being sought by different levels of management.
  • Phrase questions appropriately for communication at different levels.
  • Understand how to sell a product or service effectively at different levels.
  • Define the difference between efficiency and effectiveness.

Duration
30 - 45 minutes
Language
English
Target Audience
  • All salespeople
  • Mobile sales force
Course Features
  • Subtitles
  • Video Presenter
  • Multidimensional
  • Interactive
  • Highly detailed course notes
  • Compatible with our app (enables offline study)
  • Access via your mobile

 

System Requirements

Operating systems:
Windows,
XP/Vista/7/8,
IOS, Android,
Mac OS.
Browsers:
For the best experience we recommend Chrome (26 or above) however ,we also support:
Internet Explorer 9 and above,
Firefox 20 and above,
Safari 5.0 and above,
and Opera 12 and above.

   

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